https://www.alexmandel.me/about-me daily 1.0 2025-09-21 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/8475c28a-1e82-4215-a444-69b94ac8d907/IMG+3948+from+Google+Drive.jpg About me https://www.alexmandel.me/workshops daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585004654448-S2G4J76SV7CU5U5PQGE0/IMG_20190226_152309.jpg Workshops - Workshops https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585007538305-IYT5WSNZFPNBL4D48PWG/Screen+Shot+2020-03-23+at+4.49.48+PM.png Workshops https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585007573474-ZWARGF893PUNLURRQH1I/Screen+Shot+2020-03-23+at+4.50.08+PM.png Workshops https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585038594475-41LIEYR9OJF2J6ITHNHA/image-asset.png Workshops https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585007725873-5U3CW1UXH48N5JZHT1T8/Screen+Shot+2020-03-23+at+4.55.16+PM.png Workshops https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585007647296-XTDM0MC0HP1YHNLNK934/Screen+Shot+2020-03-23+at+4.53.43+PM.png Workshops https://www.alexmandel.me/foundationalresearch daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585008976794-A22WKG311V9CJGDH41IP/image39.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585017751550-XO17IFRQVZLCKBTWC5B9/image20.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585035968274-T6LPZ3ZQO1C5N3ZENY9U/image59.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585014967149-BUQLTAH180H27DG8QT7Q/image33.png User research My colleague mapping out the workflow of a Sourcer during an interview https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585017398940-34AGLNERC8CGLXGYSAAT/image39.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585015783583-2DFVYYUX24AR0E0OJPE6/image32.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585013573202-2PM655R1CJKBMKGXU7JK/image15.png User research - Creating an interview guide With my design partners, I created a research plan aimed at establishing foundational, shared knowledge from which we could begin building the product. The plan included questions to help us understand goals, pain points, and processes. Interview guides typically start broad with open ended questions, then slower taper in toward specific questions. We do this in order to ensure we don’t bias interviewees with specific topics before they have a chance to say more broadly whats important to them. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585015806235-KF4H6VYZ30UNPNNPW2UK/image6.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585016664633-4PVI0ESL0YZ1XGQSDHPT/image14.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585035655194-Y0G32ZPEVODQAD50H0D9/image8.png User research https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585009094785-VUUVB11P6TW74R37D31Y/image7.png User research https://www.alexmandel.me/google-hire-mobile-app daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587422711917-PHNHUAW28JJO43FJIUDQ/Screen+Shot+2020-04-20+at+3.44.47+PM.png Mobile app design - Mobile app design Creating Google Hire’s mobile app https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587421758087-1NS4T0WZOT4G6XIJGKIY/Screen+Shot+2020-04-20+at+3.29.02+PM.png Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585093243338-ZC24I1VL850Q83EL7GRX/image64.jpg Mobile app design A detailed view of the redlines I created for an earlier version of the design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585093065793-KO9IVJE66LIH93IU0FY0/image44.jpg Mobile app design Example card sorting exercise https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587424892764-HH9DT2OCO06UFYF31ZU8/Screen+Shot+2020-04-20+at+4.20.33+PM.png Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585081502318-0AMKPOVH3NZW3SNXWUXV/Screen+Shot+2020-03-24+at+1.20.23+PM.png Mobile app design From left to right: Our designs evolved to optimize for button placement over time. We moved the core decision buttons closer to the thumbs, and moved from a dropdown to a single tap ‘Advance’ button (while keeping the ability to edit afterwards) to help it feel faster. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587510050896-MVF0FBMKV12EA1R0BZ6C/Screen+Shot+2020-04-21+at+3.59.32+PM.png Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587424993461-7O2PXIGCBAU3R1IYNWQ1/Screen+Shot+2020-04-20+at+4.21.15+PM.png Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585091867030-PIQ8A9RL91FLMOCZ2DP8/image56.png Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587422508650-0JV0OPEKQU55WLMD95EV/Screen+Shot+2020-04-20+at+3.41.07+PM.png Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587423279841-JTEFPS47RGNK1I0IF5ZG/Screen+Shot+2020-04-20+at+3.54.24+PM.png Mobile app design Left: Tiles were a little more visually appealing and provided larger touch points, but weren’t as scalable and we knew we’d want to introduce new types of content over time. Middle: Recruiters like high information density, so we experimented with a model bringing more content and information up to this top level. When tested, however, it was too much. Recruiters cited the need for a quick overview of task type and choosing where to dive in before seeing the details. Right: This is what we launched our initial trusted tester with. I’ll discuss the feedback we received on it below, but overall it provided a solid, scalable framework allowing recruiters a clear overview of their tasks. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585081132766-XJC8BP38EOMZIIRPHB2S/image25.jpg Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585358109167-FRKMOB9P1A8BFG4HAJHQ/Screen+Shot+2020-03-27+at+3.56.41+PM.png Mobile app design Aggregated analysis of tasks in the category “I want to do this on mobile.” on a grid of urgency and frequency to help us prioritize. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587423098968-RIHW511SF9N98L8NZ83N/call+candidate.gif Mobile app design Initiating a call with a candidate https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587425409932-7CCB7FRNLEPDDBBHKJUI/Screen-Recording-2020-04-19-at-7.gif Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1587424087616-9Q8MJCPX1D43XU80JZUM/Screen+Shot+2020-04-20+at+3.41.25+PM.png Mobile app design https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585009181057-ENCI3G5KS7IC0VBT4JBN/image11.png Mobile app design https://www.alexmandel.me/google-hire-navigational-architecture daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585175323455-X37LSK5IBYOWA0EOAAYK/Slice7.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585110643779-8GNSAKQ0FTSSKJ7C5UE3/s.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585110646152-AQH2M75SUJAX09HFV508/Slice3.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585110644105-ZSROO3MV95XLSA10VPDI/s3.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585110645535-16KZF72UX3RR7B763R0Z/Slice2.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585110647246-QI0JSFXQJACRQDZ75G02/Slice4.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585110647807-IHH3GY5Y0WLGVROE5MJI/Slice5.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585110648182-2UQVXJRMB92VNJEGKZ8Z/Slice6.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585175513204-6S5GWSITI25FN7DV7DRG/Slice9.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585105222243-IJG5B8I3SBLD1Z2HXCBF/Screen+Shot+2020-03-24+at+7.58.22+PM.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585176552385-W0T5009FZ77WFCOEI91O/image49.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585105609361-7I004S3XL5XLFQRZPA66/Screen+Shot+2020-03-24+at+7.58.59+PM.png Information architecture The problematic implementation of our navigation system didn’t allow users to return to the context where they’d started a task. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585037353102-EVIKHDQ79QOO7UK21KEQ/image58.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585191469302-W6GEEK4B8RDR478BIOTJ/problem.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585191571786-Z6JAFE0Q2M3L32CZ0365/solution.png Information architecture https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585193242780-93N3542J2LCL6FVML1HL/Screen+Shot+2020-03-25+at+8.25.58+PM.png Information architecture - Users follow paths Define a path during navigation where global navigation is L1, and pages navigated to from there are L2+ https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585193780205-D3W0ABVK31AWSM3MX0Z5/Screen+Shot+2020-03-25+at+8.35.41+PM.png Information architecture - Users need to retrace their steps Provide consistent ‘Up’ level navigation on each level of a path >L1 to return to the previous level https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585193243068-FSYAFBYYQOJX71WPLVU3/Screen+Shot+2020-03-25+at+8.26.34+PM.png Information architecture - Users need to rapidly step through objects Provide stepper navigation on pages that have siblings on the same level https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585193780214-BGO87KUM0IWOPVAEYNUF/Screen+Shot+2020-03-25+at+8.35.30+PM.png Information architecture - Users need their setup preserved Maintain filter and selection states within a path https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585009258897-IS6H69ZFZH89PONJPRR2/image58.png Information architecture https://www.alexmandel.me/contact daily 0.75 2020-03-24 https://www.alexmandel.me/design-leadership daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585354363527-XLNMJTAPA7IFP3NUYVHW/image-asset.jpeg Design leadership Our multi-phase launch approach allowed us to catch common user frustrations early and fix them before our full launch. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585335773397-PZAB9LAYC3BNQ9QHMOMC/IMG_20190115_140814.jpg Design leadership - Creating a user-centered culture on Google Hire’s mobile app team https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585354030241-AYJRJ7ZGUDLM8S4IPHE6/Screen+Shot+2020-03-27+at+5.06.01+PM.png Design leadership An example of a retrospective our team held. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585353069942-QZBM79UWK5X2GFPOFNU5/Screen+Shot+2020-03-27+at+4.48.35+PM.png Design leadership https://www.alexmandel.me/design-management daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/5434e2de-3987-403c-a749-3ada5d1ac264/Frame+7.png Design management - Enabling great user experience design at Omada https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/ca538b8c-53d5-459b-a933-76b235c3703f/User+experience+at+Omada.png Design management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/d922ba29-7614-4c8c-9e97-af435b6e3070/Frame+6.png Design management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/46300106-b576-4154-99cb-ea5d1f738b3f/image+%283%29.png Design management - Make it stand out Mini golf at our team offsite :) https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/953465c6-554f-45b7-9106-0e59e272e9cc/IVC+Member+Journey+Product+Review+%28Nov+16th%29+%281%29.jpg Design management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/a170c89c-4489-49c2-b33b-7c7973711670/IVC+Member+Journey+Product+Review+%28Nov+16th%29.jpg Design management - Make it stand out An example slide from our story. This illustration was done by a very talented illustrator on our team who I partnered with on this project, not me! https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/4383cc6d-ecac-4bf5-a4a8-2dbf1fe2a791/Screen+Shot+2021-10-28+at+7.16.40+PM.png Design management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/ccfb4a29-295d-4e4e-a11c-fe17e71eaeec/Screen+Shot+2021-12-23+at+10.28.22+PM.png Design management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/4369e892-5b44-4e99-8319-47c4d1e1c12f/2021+Q3+Member+Feedback+Review+-+September.jpg Design management - Make it stand out Example of a monthly member feedback review with conducted with our team. Red stickies are negative comments, green are positive. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/6af48530-55bc-4b3b-b26b-70d6f061c6cf/Frame+7.png Design management - Make it stand out How I think about my responsibilities as a design manager. Please feel free to read my blog post for more detailed thoughts on the framework. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/24aab8cd-a17f-4fac-9ccd-bc8c9f1962d6/Screen+Shot+2021-12-23+at+10.28.13+PM.png Design management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmandel.me/design-strategy daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/358b796a-1125-4407-8093-0547f4326faa/Screen+Shot+2022-02-17+at+12.07.58+PM.png Design strategy - Make it stand out Vision sketch for the future of care planning involving multi-person care teams. Note this illustration was done by another member of my design team. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/ab0fe310-31ca-446d-889d-80950570003c/Screen+Shot+2022-02-17+at+12.25.10+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/e5a0aceb-1248-4a0d-af26-a2468fe17e65/Screen+Shot+2022-02-17+at+1.25.22+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/58454260-c8aa-4c33-9bb3-cac39e9a79d3/Screen+Shot+2022-02-17+at+1.24.15+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/ba28a755-798e-4ec4-89b0-703e84a94915/Screen+Shot+2022-02-17+at+1.25.44+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/25151d7b-d59c-403e-916d-c3d41bc5d801/Screen+Shot+2022-02-17+at+2.35.36+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/e1143c76-92a1-4561-a2a7-ceb94dc753cb/Screen+Shot+2022-02-17+at+2.52.47+PM.png Design strategy - Make it stand out Sample explorations https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1645128137762-6YXCE0JTLZDD7D9KYA72/Portfolio+presentation+%28Omada%29+%5BMaster%5D+%281%29.png Design strategy https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1645128137832-GBW8BX8BZZHR5OMV4D5S/Portfolio+presentation+%28Omada%29+%5BMaster%5D+%282%29.png Design strategy https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1645128138221-L5MV6DO00LLG4IRPQYI8/Portfolio+presentation+%28Omada%29+%5BMaster%5D+%283%29.png Design strategy https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1645128138353-D2WXH0UWM4FWJ5VI52KQ/Portfolio+presentation+%28Omada%29+%5BMaster%5D+%284%29.png Design strategy https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1645128138735-71WX4VY0CXV6LWY7VHBX/Portfolio+presentation+%28Omada%29+%5BMaster%5D.png Design strategy https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/655df6c3-f769-4807-93f0-4b33ffe6ec8a/Screen+Shot+2022-02-17+at+2.29.55+PM.png Design strategy - Care platform design strategy Preparing Omada’s Care Platform for the future https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/dd0bb65e-48b5-439e-a45c-466af4379418/Screen+Shot+2022-02-17+at+2.44.02+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/73c8cf6e-c065-4790-84ee-2bf8fa11c9b6/Screen+Shot+2022-02-17+at+2.14.50+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/80cc9c31-b976-468a-bfa4-3aba659770b1/Screen+Shot+2022-02-17+at+3.32.30+PM.png Design strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585009181057-ENCI3G5KS7IC0VBT4JBN/image11.png Design strategy https://www.alexmandel.me/design-leadership-garner daily 0.75 2025-09-16 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1041f53e-02a3-4b73-851f-3e196ca79741/Screenshot+2025-08-25+at+4.06.45%E2%80%AFPM.png Design leadership (Garner) - Improving member satisfaction with a cross functional UX strategy https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/869b055d-9fe6-4ada-8158-18757a2230ba/Screenshot+2025-03-23+at+1.25.08%E2%80%AFPM.png Design leadership (Garner) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/f45fe512-3cb4-4826-92fb-718dcda0771b/Screenshot+2025-08-25+at+4.47.48%E2%80%AFPM.png Design leadership (Garner) - Make it stand out A sample of our NPS responses, manually tagged with a taxonomy I created to get a more nuanced, quantitative understanding of opportunity sizes and impact. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/e655e855-0527-4310-8429-aa03b1c408b7/Screenshot+2025-03-23+at+12.24.41%E2%80%AFPM.png Design leadership (Garner) - Make it stand out Our NPS data from our initial surveys. NPS was 1 (On a scale of -100 to 100). This is generally seen as a poor score, and is below industry average even for insurance companies. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/8f62bb82-804e-47ef-a6ce-1fb42f676cfe/Title+1.png Design leadership (Garner) - Make it stand out The data showed three clear themes: Provider access / coverage, claims, and usability. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/9a96763e-e67f-45cf-bf4c-b97351b71b53/Screenshot+2025-03-24+at+4.58.02%E2%80%AFPM.png Design leadership (Garner) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1041f53e-02a3-4b73-851f-3e196ca79741/Screenshot+2025-08-25+at+4.06.45%E2%80%AFPM.png Design leadership (Garner) - Make it stand out The systematic monthly tagging of NPS responses allowed us to specifically track improvements within the particular pillars of our strategy. As you can see, all 3 pillars showed meaningful improvement throughout 2025 so far, with provider coverage / access still being the leading driver of dissatisfaction. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/44e3a49a-24f7-4d87-b6ce-4c2425f7176c/Screenshot+2025-03-23+at+12.27.12%E2%80%AFPM.png Design leadership (Garner) - Make it stand out A summary of client feedback created by our AM team. The results reaffirmed our assessment from our research with members. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/f9e4e6cf-d2db-4458-a0ba-e4b77fc0b415/Screenshot+2025-08-25+at+4.19.10%E2%80%AFPM.png Design leadership (Garner) - Make it stand out NPS held steady around 0 through 2024, but began to rise in 2025 as new members joined during Open Enrollment and we began to see a return on our investment. https://www.alexmandel.me/google-hire-mobile-app-1 daily 0.75 2025-09-15 https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/4377ce67-c942-4969-9212-80a6c33e41e7/Screenshot+2025-09-11+at+10.14.53%E2%80%AFPM.png Mobile app design (Garner) Our home screen looked amateur, wasted space, and created navigation problems. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/32c8cd49-ea2b-4dbb-bbf6-eb2b195dc4bf/Scenarios.png Mobile app design (Garner) - Make it stand out The high level steps in the journey we designed around. The journey gave us shared anchor points we knew we needed to consider and helped us speak the same language. Each of these steps were further broken down into more discrete segments that we used as the foundation for our ideation. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1041f53e-02a3-4b73-851f-3e196ca79741/Screenshot+2025-08-25+at+4.06.45%E2%80%AFPM.png Mobile app design (Garner) - Make it stand out Claims and Usability detractors have declined significantly over the course of this year. We believe this is largely a lagging indicator from the changes we made in Q1. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/4f49f318-5d54-463c-b173-3882718880e3/Screenshot+2025-09-13+at+11.37.36%E2%80%AFAM.png Mobile app design (Garner) - Make it stand out An example slide of a pared down concept that honed in on the specific components we aimed to build this year. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/c54f4acf-ce92-4e3c-8fa0-c606bbc7f8fa/Section+67.png Mobile app design (Garner) - Mobile app design Driving engagement and member satisfaction with a mobile app redesign https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/9aa4fc1b-9c8d-44f6-9021-52447001b59e/Section+68.png Mobile app design (Garner) - Make it stand out An example of some of the low fidelity mockups we generated in our original workshops to quickly get out key ideas. These mockups show a new bottom navigation, improved steerage with recommendations for not approved providers, and an early version of what ended up being the Care Team. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1757711069154-6Q4JY48LCVCOJ2EU4G5N/Screenshot+2025-09-12+at+1.55.28%E2%80%AFPM.png Mobile app design (Garner) https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1757711068145-5E345GSLOC11FKW1QM6U/Screenshot+2025-09-12+at+1.55.43%E2%80%AFPM.png Mobile app design (Garner) https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1757711070969-DQFG1Z8WP5DJ2PV9UNY9/Screenshot+2025-09-12+at+1.55.52%E2%80%AFPM.png Mobile app design (Garner) https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/f1e92d2b-7c21-4c9f-b075-621a3d1a05e6/07+-+ABC+example+reference.png Mobile app design (Garner) - Make it stand out Some of the different options we considered as we thought through the architecture of the Care Team. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/14b531dd-dadf-45e5-806e-a57d0236388d/Section+69.png Mobile app design (Garner) - Make it stand out Some images of our final version of the redesign. Shown are the new home screen, global navigation, Care Team, benefit tracker, and improved claims list. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/437130b1-8be3-4720-a017-4c6067205f7a/Section+70.png Mobile app design (Garner) - Make it stand out Our final design for the Care Team list. We decided its level of importance warranted making it a new global navigation element. https://images.squarespace-cdn.com/content/v1/5cc34c9cfb22a57057384813/1585009181057-ENCI3G5KS7IC0VBT4JBN/image11.png Mobile app design (Garner)